Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Rolex shopping experience:
1. Compare - without doubt the biggest advantage that the Rolex offers shoppers today is the ability to compare thousands of Rolex at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Rolex? Wrong! If the Rolex is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Rolex then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Rolex? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Rolex and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Rolex wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Rolex then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Rolex site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Rolex, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Rolex, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
{{Infobox Company|name = Rolex SA|logo = |type = Privately held company & Alfred Davis|location_city = Geneva|location_country = Switzerland|location = |locations = |key_people = Patrick Heiniger, [CEO manufacturing|products = Wristwatches, accessories|Most Expensive Product = USD $2 Million Dollars, Rolex DayJust Gold Watch, the only watch produced by "Rolex" to have been made with Rose Gold in all aspects of this fascinating time piece, produced in 1940, carries with it an inner working system, dial and hands to have been cast, completely out of Rose Gold, in addition to the "once modern" Rose Gold the dial was embedded with 11, 3/4 karat diamonds having led many to believe it was a fake, in the 1950 the watch was lost, according to it's registration under ethics of ownership it was last recorded to have been the last property of Robert Dwellerman under the serial number printed on the watch (Id# 62523H18) which now believed to be buried with Mr. Dwellerman,who passed in 1950.|services =|revenue = [USD $3 Billion (2003)] manufacturer of mostly mechanical
wristwatches and accessories renowned for their dependability, prestige, and cost (from a few thousand to more than one hundred thousand U.S. dollars). Rolex watches are considered status symbols by many. Rolex is the largest single luxury watch brand by far, with estimated revenues of around
US$ 3 1000000000 (number) (2003). Rolex Business Report:
What makes Rolex tick?. BusinessWeek magazine ranks Rolex #71 on its 2007 annual list of the 100 most important global brands, top among all watchmakers. The 100 Top Brands.,
BusinessWeek magazine, 2007-08-06, Retrieved on 2007-08-31.
History
Rolex SA was founded in 1905 by the German Hans Wilsdorf and his brother-in-law, Alfred Davis. Contrary to popular belief, Hans Wilsdorf was neither Swiss, nor a watchmaker. Wilsdorf & Davis was the original name of what later became the Rolex Watch Company. They originally imported
Hermann Aegler's Swiss Movement (clockwork)s to England and placed them in quality cases made by Dennison and others. These early wristwatches were then sold to
jewellers, who then put their own names on the dial. The earliest watches from the firm of Wilsdorf and Davis are usually marked "W&D"—inside the caseback only.
Hans Wilsdorf registered the trademark name "Rolex" in
La Chaux-de-Fonds, Switzerland, in
1908. The word was made up, and its origin is obscure. One story, which was never confirmed by Wilsdorf, is that the word "Rolex" came from the
French language phrase
horlogerie exquise, meaning
exquisite clockwork. Another is that the name was chosen to indicate movement when spoken in English.
The Wilsdorf & Davis company moved out of the United Kingdom in
1912. Wilsdorf wanted his watches to be affordable, but taxes and export duties on the case metals (silver and gold) were driving costs up. From that time to the present, Rolex has been headquartered in Geneva, Switzerland, though the company owns facilities in other cities (Bienne, etc) and continents (North America, Asia, Australia, etc).
The company name
Rolex was officially registered on
15 November 1915. It is thought this change was part of a drive to popularize wristwatches, which at the time were still considered a novelty largely for women (pocket watches were more common). Wilsdorf was said to desire his watch brand's name to be easily pronounceable in any language. The company name was officially changed to the
Rolex Watch Company during
1919. It was later changed to
Montres Rolex, SA; and finally
Rolex, SA.Rolex SA is a corporation initiated and originally funded by Hans Wilsdorf and the Aegler family. According to corporate documentation, the Rolex SA company can never be sold, nor can shares in it be traded on any stock market.
Other innovations
Date ProfessionalAmong the company's innovations are the first waterproof watch case; the first wristwatch with a date on the dial; the first watch to show two timezones at once; and most importantly the first watchmakers to earn the coveted
chronometer watch certification for a wristwatch. Rolex official website.
Follow menu path: World of Rolex/Timeline/1910:
In Switzerland Rolex obtains the first official chronometer certification ever awarded to a wristwatch To date, Rolex still holds the record for the most certified chronometer movements in the category of wristwatches.
Another little known fact is that Rolex participated in the development of the original
quartz watch movements. Although Rolex has made very few quartz models for its Oyster line, the company's engineers were instrumental in design and implementation of the technology during the late 1960s and early
1970s. In 1968, Rolex collaborated with a consortium of 16 Swiss watch manufacturers to develop the
Beta 21 quartz movement used in their Rolex
Quartz Date 5100. The Quartz Date 5100,
Oysterquartz.net, Retrieved on 2007-02-27. Consequently, after five years of research, design, and development, Rolex engineering efforts finally culminated in the "clean-slate" 5035/5055 movement that would eventually power the Rolex
Oysterquartz - arguably the finest quartz movement that has ever been made. The 5035 movement,
Oysterquartz.net, Retrieved on
2007-02-27.
The first
Automatic watch Rolex watch was offered to the public in 1931, preceded to the market by Harwood which patented the design in 1923 and produced the first self-winding watch in 1928, powered by an internal mechanism that used the movement of the wearer's arm. This not only made watch-winding unnecessary, but eliminated the problem of over-winding a watch and harming its mechanism. Rolex was also the first watch company to create a truly waterproof watch — another milestone from novelty to functional timepiece. Wilsdorf even went so far as to have a specially made Rolex watch attached to the side of the
Bathyscaphe Trieste bathyscaphe, which went to the bottom of the
Mariana Trench. The watch survived and tested as having kept perfect time during its descent and ascent. This was confirmed by a telegram sent to Rolex the following day saying "Am happy to confirm that even at 11,000 metres your watch is as precise as on the surface. Best regards, Jacques Piccard".
Rolex has also made a reputation in watches suitable for the extremes of deep-sea diving, aviation and mountain climbing. Early sports models included the Rolex submariner, Oyster Perpetual Sea Dweller 2000 (in 1971). This watch featured a
Doxa S.A.#Doxa Innovations, co-invented with Swiss watchmaker
Doxa S.A., to release helium gas build-up during decompression. Another sports model is the
Rolex GMT Master II, originally developed at the request of Pan Am Airways, to assist pilots in transcontinental flights. The Explorer and Explorer II were developed specifically for explorers who would navigate rough terrain — such as the world famous
Everest Expeditions.
Rolex on Culture
(2007).On the more glamorous side, Ian Fleming James Bond character wore a Rolex Oyster Perpetual in the series of spy novels. In the early EON production Bond films, Commander Bond wore a
Rolex Submariner. However, for the Bond films starring
Pierce Brosnan and the film with
Daniel Craig, James Bond's standard issue watch is an Omega SA Seamaster. This is due in part to Omega being open to jointly promote their association with the films' producers.
In a famous murder case the Rolex that a victim wore on his wrist eventually led to the arrest of his murderer. When a body was found in the
English channel in 1996 by a fisherman who caught the body, and the 4.5 kg anchor attached to it through the victim's belt, in his net about 10 km from the English coast, thecanadianencyclopedia.com: Walker Money Hunt from Maclean's Magazine a Rolex wristwatch was the only identifiable object on the body. Stolen lives Since the Rolex movement had a serial number and was engraved with special markings every time it was serviced, British police traced the service records from Rolex, and Ronald Joseph Platt was identified as the owner of the watch and the victim of the murder. In addition British police were able to determine the date of death by examining the date on the watch calendar and since the Rolex movement had a reserve of two to three days of operation when inactive and it was fully waterproof, they were able to determine the time of death within a small margin of error.Discovery Channel Documentary on Ronald Platt's murder
Watch models
Rolex SA has three watch lines: Oyster Perpetual, Professional and Cellini. Among modern Rolex Oyster watch models are the:
The stainless steel Daytona has become one of the most sought after watches of all time. Dealer waiting lists can run from three to seven years and there are reports of collectors paying up to $15,000 for the privilege of owning this exclusive watch, though it is not uncommon for jewellers to rake up the profits themselves by buying the watches and selling it on, hence it is rumored that Rolex has dropped the infamous waiting list.
The primary bracelets for the Rolex Oyster line are named Jubilee, Oyster and the President. Rolex "dressy" watches are from their Cellini line. The third brand in the Rolex empire is the less expensive, but high quality, Tudor brand. It was established by Rolex founder, Hans Wilsdorf, in
1946. While still sold in Europe and the Far East, the Tudor line was discontinued in the United States as of
2004.
Rolex is the largest manufacturer of
Swiss made certified chronometers. In 2005 more than half the annual production of COSC certified watches were Rolex. Rolex production news from
Swiss Watch News 2005
Rolex counterfeits
Like many high-priced, brand-name accessories, Rolex watches are one of the most
counterfeited brands of watches and illegally sold on the street and the internet. These fakes are mainly produced in
Mexico and mainland China (EU figures show that 54% of fakes seized in 2004 originated in China), Cost of Piracy,
manufacturingtalk.com, 2007-02-06, Retrieved 2007-02-27. and retail anywhere from $5 upwards to $1000 -- for high end replicas fabricated in solid gold. By some accounts, over 75% of all replica watches produced annually are copies of Rolex Oyster Perpetual designs. These fake watches have been nicknamed "Folex" or "Fauxlex", or "Trolex" in Spain (trola means fake in Spanish) Case Studies,
Fake Rolex Facts, Retrieved on
2007-05-12.
Cited references
References
- Hess, Jeffrey P., The Best of Times Rolex Wristwatches An Unauthorized History, Schiffer Publishing Limited, 1996. ISBN 0-7643-0011-3
- Brozek, John E., The Rolex Report, InfoQuest Publishing, Inc (Self-published), 2004. ISBN 0-9723133-0-3
- Jarman, T. Charles, The ROLEX Reference Guide - 4th Edition, Leap Enterprises (Self-published), 2003. ISBN 0-9709514-2-6
- Brown, Richard,The Replica Watch Report, Lulu Publishing, 2004. ISBN 1-4116-1402-X
- Skeet, Martin & Urul, Nick, "Vintage Rolex Sports Models - A Complete Visual Reference & Unauthorized History", Schiffer Publishing Limited, 2005. ISBN 0-7643-2248-6
- Rolex GMTII (new) 116710 vs 16710 Comparison
- Rolex GMTII vs Submariner Comparison
- Rolex GMTII vs SeaDweller Comparison
Company
By 2007 Rolex had their United States headquarters in New York and select direct point of sales in
New York,
Los Angeles,
Honolulu, Boston,
San Francisco,
Dallas, and
Miami.
See also
External links
- Rolex, Official Rolex site.
- oysterinfo, a non-commercial website about Rolex history, models and other information e.g. serial numbers=year of manufacture, workshops.
- The Oysterworld Privat non commercial page about Rolex
{{Infobox Company|name = Rolex SA|logo = |type =
Privately held company & Alfred Davis|location_city = Geneva|location_country = Switzerland|location = |locations = |key_people = Patrick Heiniger, [CEO manufacturing|products = Wristwatches, accessories|Most Expensive Product = USD $2 Million Dollars, Rolex DayJust Gold Watch, the only watch produced by "Rolex" to have been made with Rose Gold in all aspects of this fascinating time piece, produced in 1940, carries with it an inner working system, dial and hands to have been cast, completely out of Rose Gold, in addition to the "once modern" Rose Gold the dial was embedded with 11, 3/4 karat diamonds having led many to believe it was a fake, in the 1950 the watch was lost, according to it's registration under ethics of ownership it was last recorded to have been the last property of Robert Dwellerman under the serial number printed on the watch (Id# 62523H18) which now believed to be buried with Mr. Dwellerman,who passed in 1950.|services =|revenue = [USD $3 Billion (2003)] manufacturer of mostly mechanical wristwatches and accessories renowned for their dependability, prestige, and cost (from a few thousand to more than one hundred thousand U.S. dollars). Rolex watches are considered
status symbols by many. Rolex is the largest single luxury watch brand by far, with estimated revenues of around
US$ 3
1000000000 (number) (2003). Rolex Business Report:
What makes Rolex tick?. BusinessWeek magazine ranks Rolex #71 on its
2007 annual list of the 100 most important global brands, top among all watchmakers. The 100 Top Brands.,
BusinessWeek magazine, 2007-08-06, Retrieved on
2007-08-31.
History
Rolex SA was founded in 1905 by the German
Hans Wilsdorf and his brother-in-law, Alfred Davis. Contrary to popular belief, Hans Wilsdorf was neither Swiss, nor a watchmaker. Wilsdorf & Davis was the original name of what later became the Rolex Watch Company. They originally imported
Hermann Aegler's Swiss Movement (clockwork)s to England and placed them in quality cases made by Dennison and others. These early wristwatches were then sold to jewellers, who then put their own names on the dial. The earliest watches from the firm of Wilsdorf and Davis are usually marked "W&D"—inside the caseback only.
Hans Wilsdorf registered the trademark name "Rolex" in La Chaux-de-Fonds,
Switzerland, in
1908. The word was made up, and its origin is obscure. One story, which was never confirmed by Wilsdorf, is that the word "Rolex" came from the
French language phrase
horlogerie exquise, meaning
exquisite clockwork. Another is that the name was chosen to indicate movement when spoken in English.
The Wilsdorf & Davis company moved out of the United Kingdom in
1912. Wilsdorf wanted his watches to be affordable, but taxes and export duties on the case metals (silver and gold) were driving costs up. From that time to the present, Rolex has been headquartered in Geneva, Switzerland, though the company owns facilities in other cities (
Bienne, etc) and continents (North America, Asia, Australia, etc).
The company name
Rolex was officially registered on 15 November
1915. It is thought this change was part of a drive to popularize wristwatches, which at the time were still considered a novelty largely for women (pocket watches were more common). Wilsdorf was said to desire his watch brand's name to be easily pronounceable in any language. The company name was officially changed to the
Rolex Watch Company during 1919. It was later changed to
Montres Rolex, SA; and finally
Rolex, SA.Rolex SA is a corporation initiated and originally funded by Hans Wilsdorf and the Aegler family. According to corporate documentation, the Rolex SA company can never be sold, nor can shares in it be traded on any stock market.
Other innovations
Date ProfessionalAmong the company's innovations are the first waterproof watch case; the first wristwatch with a date on the dial; the first watch to show two timezones at once; and most importantly the first watchmakers to earn the coveted
chronometer watch certification for a wristwatch. Rolex official website.
Follow menu path: World of Rolex/Timeline/1910:
In Switzerland Rolex obtains the first official chronometer certification ever awarded to a wristwatch To date, Rolex still holds the record for the most certified chronometer movements in the category of wristwatches.
Another little known fact is that Rolex participated in the development of the original
quartz watch movements. Although Rolex has made very few quartz models for its Oyster line, the company's engineers were instrumental in design and implementation of the technology during the late
1960s and early 1970s. In 1968, Rolex collaborated with a consortium of 16 Swiss watch manufacturers to develop the
Beta 21 quartz movement used in their Rolex
Quartz Date 5100. The Quartz Date 5100,
Oysterquartz.net, Retrieved on 2007-02-27. Consequently, after five years of research, design, and development, Rolex engineering efforts finally culminated in the "clean-slate" 5035/5055 movement that would eventually power the Rolex
Oysterquartz - arguably the finest quartz movement that has ever been made. The 5035 movement,
Oysterquartz.net, Retrieved on
2007-02-27.
The first Automatic watch Rolex watch was offered to the public in
1931, preceded to the market by Harwood which patented the design in 1923 and produced the first self-winding watch in 1928, powered by an internal mechanism that used the movement of the wearer's arm. This not only made watch-winding unnecessary, but eliminated the problem of over-winding a watch and harming its mechanism. Rolex was also the first watch company to create a truly waterproof watch — another milestone from novelty to functional timepiece. Wilsdorf even went so far as to have a specially made Rolex watch attached to the side of the Bathyscaphe Trieste bathyscaphe, which went to the bottom of the Mariana Trench. The watch survived and tested as having kept perfect time during its descent and ascent. This was confirmed by a telegram sent to Rolex the following day saying "Am happy to confirm that even at 11,000 metres your watch is as precise as on the surface. Best regards,
Jacques Piccard".
Rolex has also made a reputation in watches suitable for the extremes of deep-sea diving,
aviation and mountain climbing. Early sports models included the
Rolex submariner, Oyster Perpetual Sea Dweller 2000 (in 1971). This watch featured a Doxa S.A.#Doxa Innovations, co-invented with Swiss watchmaker Doxa S.A., to release helium gas build-up during decompression. Another sports model is the Rolex GMT Master II, originally developed at the request of Pan Am Airways, to assist pilots in transcontinental flights. The Explorer and Explorer II were developed specifically for explorers who would navigate rough terrain — such as the world famous
Everest Expeditions.
Rolex on Culture
(2007).On the more glamorous side, Ian Fleming James Bond character wore a Rolex Oyster Perpetual in the series of spy novels. In the early EON production Bond films, Commander Bond wore a
Rolex Submariner. However, for the Bond films starring Pierce Brosnan and the film with Daniel Craig, James Bond's standard issue watch is an
Omega SA Seamaster. This is due in part to Omega being open to jointly promote their association with the films' producers.
In a famous murder case the Rolex that a victim wore on his wrist eventually led to the arrest of his murderer. When a body was found in the English channel in 1996 by a fisherman who caught the body, and the 4.5 kg anchor attached to it through the victim's belt, in his net about 10 km from the English coast, thecanadianencyclopedia.com: Walker Money Hunt from Maclean's Magazine a Rolex wristwatch was the only identifiable object on the body. Stolen lives Since the Rolex movement had a serial number and was engraved with special markings every time it was serviced,
British police traced the service records from Rolex, and Ronald Joseph Platt was identified as the owner of the watch and the victim of the murder. In addition British police were able to determine the date of death by examining the date on the watch calendar and since the Rolex movement had a reserve of two to three days of operation when inactive and it was fully waterproof, they were able to determine the time of death within a small margin of error.Discovery Channel Documentary on Ronald Platt's murder
Watch models
Rolex SA has three watch lines: Oyster Perpetual, Professional and Cellini. Among modern Rolex Oyster watch models are the:
The stainless steel Daytona has become one of the most sought after watches of all time. Dealer waiting lists can run from three to seven years and there are reports of collectors paying up to $15,000 for the privilege of owning this exclusive watch, though it is not uncommon for jewellers to rake up the profits themselves by buying the watches and selling it on, hence it is rumored that Rolex has dropped the infamous waiting list.
The primary bracelets for the Rolex Oyster line are named Jubilee, Oyster and the President. Rolex "dressy" watches are from their Cellini line. The third brand in the Rolex empire is the less expensive, but high quality, Tudor brand. It was established by Rolex founder, Hans Wilsdorf, in
1946. While still sold in Europe and the Far East, the Tudor line was discontinued in the United States as of
2004.
Rolex is the largest manufacturer of
Swiss made certified chronometers. In 2005 more than half the annual production of
COSC certified watches were Rolex. Rolex production news from
Swiss Watch News 2005
Rolex counterfeits
Like many high-priced, brand-name accessories, Rolex watches are one of the most
counterfeited brands of watches and illegally sold on the street and the internet. These fakes are mainly produced in Mexico and mainland China (EU figures show that 54% of fakes seized in 2004 originated in China), Cost of Piracy,
manufacturingtalk.com,
2007-02-06, Retrieved
2007-02-27. and retail anywhere from $5 upwards to $1000 -- for high end replicas fabricated in solid gold. By some accounts, over 75% of all replica watches produced annually are copies of Rolex Oyster Perpetual designs. These fake watches have been nicknamed "Folex" or "Fauxlex", or "Trolex" in Spain (trola means fake in Spanish) Case Studies,
Fake Rolex Facts, Retrieved on
2007-05-12.
Cited references
References
- Hess, Jeffrey P., The Best of Times Rolex Wristwatches An Unauthorized History, Schiffer Publishing Limited, 1996. ISBN 0-7643-0011-3
- Brozek, John E., The Rolex Report, InfoQuest Publishing, Inc (Self-published), 2004. ISBN 0-9723133-0-3
- Jarman, T. Charles, The ROLEX Reference Guide - 4th Edition, Leap Enterprises (Self-published), 2003. ISBN 0-9709514-2-6
- Brown, Richard,The Replica Watch Report, Lulu Publishing, 2004. ISBN 1-4116-1402-X
- Skeet, Martin & Urul, Nick, "Vintage Rolex Sports Models - A Complete Visual Reference & Unauthorized History", Schiffer Publishing Limited, 2005. ISBN 0-7643-2248-6
- Rolex GMTII (new) 116710 vs 16710 Comparison
- Rolex GMTII vs Submariner Comparison
- Rolex GMTII vs SeaDweller Comparison
Company
By 2007 Rolex had their United States headquarters in New York and select direct point of sales in New York, Los Angeles,
Honolulu, Boston, San Francisco,
Dallas, and
Miami.
See also
External links
- Rolex, Official Rolex site.
- oysterinfo, a non-commercial website about Rolex history, models and other information e.g. serial numbers=year of manufacture, workshops.
- The Oysterworld Privat non commercial page about Rolex
Official Rolex Website > Timeless Luxury Watches
The leading name in luxury watches, Rolex has been the pre-eminent symbol of performance and prestige for over a century. Rolex men’s and ladies’ watches combine style and ...
Official Rolex Website > Oyster Perpetual Submariner
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Rolex - Wikipedia, the free encyclopedia
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